Go Beyond PPC With
Digital Video Advertising

In-Stream Ads • Connected TV • Digital Streaming

LET’S WORK TOGETHER!
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Digital Video Advertising Formats

Digital streaming ads delivered to engaged viewers on Crave, YouTube, and other platforms to increase brand awareness and online conversions.

In-stream video (Pre-roll and mid-roll)

Video ads can run before and in between the programming content. These ads can run for up to 30 seconds without being skipped. Pre-roll and mid-roll ads are available across desktop, mobile web, mobile apps, and emerging platforms.

High-impact video ads created and placed on streaming platforms to connect brands with viewers through smart targeting and custom messaging.

Connected TV

Also called over-the-top (OTT), this is television connected to the internet for streaming video content. As a growing trend in Canada’s digital marketplace, provide additional reach to your target audience with in-stream video ads: pre- and mid-roll available on Bell Media apps delivered through connected devices onto the big screen.

Programmatic ad placements on YouTube, Crave, and other OTT platforms to deliver content to the right audience at the right time.

Outstream

Outstream video expands within the article content as the unit is scrolled into view. This reader-friendly format displays on both desktop and mobile websites. Its high viewability increases engagement and brand awareness

Streaming video campaigns developed for platforms like Crave and YouTube to extend reach beyond traditional broadcast advertising.

Vertical Video

These video-formatted display ads, also called Mobile in-unit vertical video, play in a vertical (portrait) orientation rather than the typical horizontal (landscape) orientation. Available via 300 x 600 or video app interstitials.

Digital Media Buying

Reach Customers Through Digital Video Streaming Platforms

Elevate your brand with targeted reach, dynamic content, and measurable results. Connect with your audience in real time on digital video (Connected TV) advertising platforms. With detailed targeting and analytics, we help you reach the right viewers, boost brand awareness, and drive meaningful engagement.

  • Ads on Sportsnet+, CTV, Crave, Amazon Prime & more
  • Non-skippable pre-roll and mid-roll placements
  • Reach cord-cutters traditional TV can’t access
  • Real-time performance tracking and optimization
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Media Buying Vancouver HVAC TV Radio Connected TV
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GeneratE Brand Exposure

Expanding Your Media Mix Has Never Been More Important

Take your marketing to the next level with an expanded mix that delivers unmatched results. We leverage a strategic combination of traditional and digital channels like Connected TV, to maximize reach and frequency, ensuring your message is seen by the right audience at the most cost-effective rates.

  • Strategic blend of CTV, linear TV, and digital video
  • Cost-effective CPM-based media solutions
  • Measurable ROI and long-term brand growth
  • Cross-platform frequency management
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Connected TV Channels

Target the Right Creative to the Right Audiences

Maximize your advertising impact with expert media buying strategies. We develop calculated marketing strategies across mediums to deliver the best results. By aligning your creative with audience behavior and channel performance, we ensure your message connects where it matters most.

  • Data-driven audience segmentation across platforms
  • Creative optimization by platform and format
  • Behavioral and contextual targeting
  • In-flight campaign adjustments for peak performance
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Digital streaming media advertising services in Vancouver and Toronto, creating targeted campaigns to maximize brand exposure and audience engagement.

Our Digital Partners

  • Reach a broad and engaged audience with tailored advertising on FOX network programming.
  • Engage millions of listeners with customized advertising solutions on Spotify.
  • Drive engagement and visibility with strategic media buying on Discovery Channel’s popular shows.
  • Reach a lifestyle-focused audience with targeted advertising on E! Network’s popular entertainment shows.
  • Engage a diverse audience with tailored advertising solutions on CBC’s popular programming.
  • Reach a broad audience with customized advertising solutions on NBC’s popular programming.
  • Engage a wide-reaching, news-focused audience with tailored advertising solutions on CNN.
  • Boost brand visibility with targeted advertising and media buying on CP24’s popular news network.
  • Boost your brand’s reach with strategic advertising and media buying on TSN’s top sports programming.
  • Reach a broad audience with tailored advertising solutions on Rogers Media’s popular channels.
  • Expand your reach with expert global advertising and media buying strategies across international markets.
  • Boost your brand with strategic advertising and media buying on Food Network’s popular culinary channels.
  • Global News advertising solutions providing targeted brand exposure through television, digital, and streaming platforms across Canadian markets.
  • Crave advertising solutions deliver premium brand placement through targeted video ads on streaming content, movies, and original series in Canada.
  • ESPN advertising provides premium exposure through live sports, digital platforms, and streaming services, targeting passionate sports audiences.
  • CBS advertising offers high-impact brand placement through national television broadcasts, digital platforms, and streaming on CBS and Paramount+.
  • HGTV advertising delivers targeted brand exposure through home-focused television programming, digital content, and streaming platforms.
  • TLC advertising provides targeted exposure through lifestyle and reality TV programming, with opportunities across broadcast, digital, and streaming platforms.
  • Golf Channel advertising offers niche targeting to engaged golf enthusiasts through televised tournaments, instructional content, and digital platforms.
  • Hulu advertising solutions offering targeted video ads to engaged streaming audiences with advanced demographic and interest-based targeting.
  • Targeted Sportsnet pre-roll ad showcasing brand message during live and on-demand sports streaming to engaged Canadian viewers.

Have Questions?

Frequently Asked Questions

Connected TV advertising delivers video ads through internet-connected television devices—Smart TVs, Roku, Apple TV, Amazon Fire Stick, and gaming consoles. Ads appear within streaming content on platforms like Sportsnet+, CTV, Crave, Amazon Prime Video, and more, combining the premium big-screen experience of traditional TV with digital-level targeting and measurement.

We place ads across all major Canadian and North American streaming platforms including Sportsnet+, TSN Direct, CTV, Crave, Amazon Prime Video, HGTV, Discovery+, YouTube TV, Hulu, Paramount+, and many more. Our network partnerships give you access to premium inventory across sports, entertainment, news, and lifestyle content.

CTV offers precise audience targeting based on demographics, interests, geography, and behavior—something traditional linear TV can’t match. You also get real-time performance data, completion rate tracking, and cross-device attribution. CTV reaches the growing cord-cutter audience that traditional TV misses entirely.

We support pre-roll (before content), mid-roll (during content), outstream (within article content), vertical video (mobile-optimized), and interactive overlays. Ad lengths range from 6-second bumpers to 30-second spots. All formats are non-skippable on most CTV platforms, ensuring full message delivery.

We track video completion rates, reach and frequency, brand lift, website visit attribution, and cross-device conversions. Our reporting dashboards provide real-time insights so you can see exactly how your campaigns perform and optimize in-flight for maximum ROI.

CTV campaigns can be tailored to a range of budgets. Unlike traditional TV which requires large upfront commitments, CTV allows for more flexible spending with CPM-based pricing. We recommend a minimum 4-week flight to build meaningful reach and frequency, and we’ll optimize your budget allocation across platforms for the best results.

Television Media

  • Leverage National Buying Power
  • Media Analysis
  • Frequency Strategy
  • CPM Calculations

Outdoor Campaigns

  • Effective Mass Exposure
  • National Campaign Reach
  • Brand Development
  • Location Selection

Print & Publishing

  • Publication Selection
  • Ad Creative Development
  • Enhance Brand Legitimacy
  • Valuable Impressions

Targeted Streaming

  • Spotify + Campaigns
  • Data Driven Audience Targeting
  • Performance Tracking
  • Analytics Reporting

Ready to Reach Streaming Audiences?

Let’s discuss how connected TV and digital video advertising can put your brand in front of millions of engaged viewers.

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